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Welcome to the second edition of GQ’s Global Creativity Awards, a program that celebrates the new and very now paradigm of what drives cultural influence in 2024. The tagline is “Big Ideas for a Better World,” and the thesis is simple: We are living in an era when it’s the multidisciplinary, multi-platform, multitasking creative polymaths who are leading the way. This is not the era of narrow specialization. Today, if you want to change the world, spread your wings wide.

Check it out in the April issue of GQ—and see below for some of the best moments from the black tie gala that we threw in New York City on April 11th to celebrate our honorees. With all those electric minds in one room, the energy was positively thrumming. (And new directions in black-tie dressing were charted on the red carpet.)

I’m not saying our upstart celebration of creativity can compete with the history and prestige of something like the Oscars. But when it comes to capturing what’s really shaking the present and future of culture, you can count on GQ to make it a moment.

— Will Welch, GQ Global Editorial Director


Purple Carpet Interviews

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How Marni, Erykah Badu, and Dev Hynes Assembled a Freaky Fashion Marching Band

GQ’s 2024 Global Creativity Awards were punctuated by a Marni Jam—a frenetic, exuberant blend of live musical performance and high-fashion presentation.

Michaela Coel on Hunter Schafer: “She Is a Woman Who Makes Others, Including Me, Feel Safe”

Michaela Coel presented Hunter Schafer with a trophy at the 2024 GQ Global Creativity Awards—and created an instant highlight of the evening.

See All the Looks from the Creativity Awards

Fashion Moments from the Purple Carpet

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Cover Story: Lewis Hamilton

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He’s got one last season with Mercedes, and then F1's winningest driver will join Ferrari. But he’s looking far beyond that, toward the moves he’ll make when his racing career ends.Continue reading »

Cover Story: Hunter Schafer

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Hunter Schafer has built a career by saying yes: to activism, to modeling, and then to acting, where Euphoria made her a star. Now, with a budding movie career and big plans in just about every field you can imagine, the Gen Z icon is figuring out exactly what sort of creative life she'd like to lead.Continue reading »

Cover Story: Danny McBride

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After taking big screens and HBO by storm with his macho-lampooning humor, comedy hero Danny McBride uprooted his life in Hollywood to build his dream production studio in Charleston, South Carolina—away from the stifling industry, and alongside his closest friends and collaborators. That’s where he’s been unlocking a blistering new creative gear—and plotting his best work yet.Continue reading »

Cover Story: Trent Reznor & Atticus Ross

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Trent Reznor and Atticus Ross—best friends and Nine Inch Nails bandmates—found unlikely creative fulfillment (and a couple of Oscars) by reassessing what they had to offer as musicians. Now they’re thinking even bigger, and imagining an artistic empire of their own making.Continue reading »

Meet the Host of This Year's Creativity Awards

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Larry David calls him indispensable. Richard Lewis told him he was “a fucking beast” as a comic actor. But as he prepares to say goodbye to the show that made him an out-of-nowhere comedy star in his 40s, Smoove is facing forward: “I'm still fresh…. I can work with anybody, I can do anything.”Continue reading »

The Other Honorees

How Marni Designer Francesco Risso Built the Ultimate Fashion Playground

Creativity knows no bounds for the quirky Italian designer who was raised on a boat and designed his latest collection in a cave.

How Asake Became the Center of the World’s Most Influential Music Scene

Today if you're the most important new voice in Afrobeats, you may be the most important new voice in global music, period. Meet the current title-holder: Asake

Lauren Halsey Introduces the Elite Art World to South Central LA

The red-hot 36-year-old artist has achieved global success with a very local approach: applying imaginative, laserlike focus to a few square blocks of her hometown. In doing so, she renders and reflects what it’s actually like to live and work in—and never, ever leave—South Central Los Angeles.

How Marni, Erykah Badu, and Dev Hynes Assembled a Freaky Fashion Marching Band

GQ’s 2024 Global Creativity Awards were punctuated by a Marni Jam—a frenetic, exuberant blend of live musical performance and high-fashion presentation.

Michaela Coel on Hunter Schafer: “She Is a Woman Who Makes Others, Including Me, Feel Safe”

Michaela Coel presented Hunter Schafer with a trophy at the 2024 GQ Global Creativity Awards—and created an instant highlight of the evening.

GQ’s Global Creativity Awards Are Back

Welcome to the second edition of GQ’s franchise that celebrates the world’s most fearless and inspiring creatives, including Lewis Hamilton, Hunter Schafer, Danny McBride, Trent Reznor and Atticus Ross. Check it out in the April issue of GQ—and at a black tie gala in New York City on April 11th.

Lewis Hamilton Is Changing Lanes

He’s got one last season with Mercedes, and then F1's winningest driver will join Ferrari. But he’s looking far beyond that, toward the moves he’ll make when his racing career ends.

Hunter Schafer on Art, Love, Ambition—and Life Beyond Euphoria

Hunter Schafer has built a career by saying yes: to activism, to modeling, and then to acting, where Euphoria made her a star. Now, with a budding movie career and big plans in just about every field you can imagine, the Gen Z icon is figuring out exactly what sort of creative life she'd like to lead.

Inside Danny McBride’s Lowcountry Comedy Commune

After taking big screens and HBO by storm with his macho-lampooning humor, comedy hero Danny McBride uprooted his life in Hollywood to build his dream production studio in Charleston, South Carolina—away from the stifling industry, and alongside his closest friends and collaborators. That’s where he’s been unlocking a blistering new creative gear—and plotting his best work yet.

Trent Reznor and Atticus Ross Have a Plan to Soundtrack Everything

Trent Reznor and Atticus Ross—best friends and Nine Inch Nails bandmates—found unlikely creative fulfillment (and a couple of Oscars) by reassessing what they had to offer as musicians. Now they’re thinking even bigger, and imagining an artistic empire of their own making.

Curb Your Enthusiasm Is Over. JB Smoove Is Just Getting Started

Larry David calls him indispensable. Richard Lewis told him he was “a fucking beast” as a comic actor. But as he prepares to say goodbye to the show that made him an out-of-nowhere comedy star in his 40s, Smoove is facing forward: “I'm still fresh…. I can work with anybody, I can do anything.”

How Marni Designer Francesco Risso Built the Ultimate Fashion Playground

Creativity knows no bounds for the quirky Italian designer who was raised on a boat and designed his latest collection in a cave.

How Asake Became the Center of the World’s Most Influential Music Scene

Today if you're the most important new voice in Afrobeats, you may be the most important new voice in global music, period. Meet the current title-holder: Asake

Lauren Halsey Introduces the Elite Art World to South Central LA

The red-hot 36-year-old artist has achieved global success with a very local approach: applying imaginative, laserlike focus to a few square blocks of her hometown. In doing so, she renders and reflects what it’s actually like to live and work in—and never, ever leave—South Central Los Angeles.

The 20 Most Creative Companies in the World

Suddenly, the most exciting, most pioneering, and most successful businesses on earth are distinguished by one thing: their creative spirit. We spoke with executives, founders, and industry experts to find the secrets of the most imaginative companies.

GQ Global Creativity Awards 2024: Introducing Our Sophomore Class of Visionary Honorees

Our second-annual gala celebrating “Big Ideas for a Better World” kicks off on April 11 in New York City.

Tim Cook on Shaping the Future of Apple

As Apple CEO, he has defied his skeptics and refashioned the world’s most creative company on his own exacting terms. Now, in a frank conversation, he offers new insight into his leadership—explaining why he sees himself as an outsider, how he asserts Apple’s values, and what he does to keep from staring at his iPhone all day.

How Squid Game's Hoyeon Became a New Kind of Megastar

Hoyeon made the overnight leap from model to globally in-demand actor after her performance in Squid Game. Now, at a time when South Korea is minting some of the planet’s biggest stars, she’s working with some of the most celebrated auteurs in cinema, booking some of the most rarefied gigs in fashion, and—after years spent bouncing around the world—beginning to wonder whether the best place to chase her future might just be back home in Seoul.

Inside Donald Glover’s New Creative Playground

He changed the course of television with Atlanta and laid out a blueprint for a whole era of dark comedy. And now, out in Ojai, California, the multihyphenate star is preparing for the next phase of his career, building something even bigger and more ambitious that only he could have imagined.

Can Yohji Yamamoto Save Fashion From Itself?

His peers are long gone. His craft is a vanishing art. But high fashion’s master tailor is still making clothes for the ages.

Grace Wales Bonner’s Vision of Black Elegance Is the Hottest Thing in Menswear

Through her deep ties to the art world, Grace Wales Bonner has defined an electric new approach to fashion design.

How Tyshawn Jones and William Strobeck Changed Skateboarding Forever

The collaboration between the most electric skateboarder and the definitive skate documentarian of our era has taken their careers—and the very limits of skateboarding—to new levels.

At 83, Designer Gaetano Pesce Is More Relevant Than Ever

A legend of Italian art, architecture, and beyond, Pesce has been reimagining everyday objects and furniture in vibrant new ways for decades. Now, the culture is finally catching up to him.

31 Secrets to Unlocking Your Creativity

Thirty-three of our favorite artists, writers, musicians, designers, and big thinkers share the mysterious rituals and dirty tricks behind their greatest work.

 Introducing GQ's Global Creativity Awards

This new franchise celebrates the world’s most fearless and inspiring creatives, including Tim Cook, Donald Glover, Grace Wales Bonner, and more. Check it out in the April issue of GQ—and at our inaugural black tie awards gala set for April 6th in New York City.