South Korean Sharpshooter Kim Yeji Is the 2024 Olympics’ First Breakout Style Star

Sporting sci-fi shooter glasses and an ice-cold stance, the South Korean athlete medaled in her Olympic debut—and sent her own aura levels off the charts in the process.
CHATEAUROUX FRANCE  JULY 28 Kim Yeji of Team Republic of Korea prepares to shoot during the Women's 10m Air Pistol Final...
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Just days into the 2024 Paris Olympics, and the most surprising style zag of the Games so far is somehow not the avant-garde clown suits of the opening ceremony’s viral ménage á trois; rather, the Olympic shooters’ surprisingly cyborgian uniforms have captured the nerdiest/most online spectators’ hearts. Indeed, the internet has already crowned the 31-year-old South Korean shooter Kim Yeji, who took home silver in the women’s 10-meter air pistol event on Sunday, as the coldest style star of this year’s Games thus far. It’s hard not to agree with them.

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Over the weekend, the first-time Olympian took to the range at the Chateauroux Shooting Centre looking like an ultra-contemporary, sportswear-wearing sci-fi assassin. Her chin length-hair in a low ponytail, she wore a white baseball cap and a matching black Fila anorak zipped up to the neck (both embroidered with South Korean flag patches) with black track pants and customized red-laced Sauer pistol shoes, which bear a thematic resemblance to the sporty shoe of the summer, Keen’s Jasper climbing sneaker. Her wonky wire-rimmed shooting glasses—which featured flippable hinged lenses and a very 19th-century silhouette—matched the silver rings on her fingers and dainty stacked piercings on her ears. Dangling from Kim’s waistband was a small elephant-shaped stuffed animal, which the writer Trung Phan said belongs to Kim’s child. (According to the Korean news outlet Insight, the athlete has a five-year-old daughter.)

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In her event, Kim looked straight out of a cyberpunk fan-fic—and what’s more, her Olympic ensemble featured enough personable details (the elephant plushie charm!) that could even warrant her theoretical character’s own built-out backstory. Her image went viral after a content-aggregator X account called Women Posting W’s, whose bio-stated purpose is to “celebrate wins, wholesome, funny, and girly things,” posted Kim’s iron-clad stance on the site, saying it had “the most aura I have ever seen in an image.” It’s since spawned fawning fan art, “fan-cam” video edits set to K-pop songs, and Kim’s own KnowYourMeme entry.

“Hideo Kojima will be on a zoom call with her within 30 days,” read another viral tweet, referring to the Japanese video game maestro who also recently linked up with Timothée Chalamet in Tokyo.

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Subsequently, an older video of Kim began to make the rounds online, this time from her gold-winning appearance at the International Shooting Sport Federation World Cup held in Baku, Azerbaijan back in May. In the clip, Kim—wearing her hair down underneath a backwards black cap, with her custom matching Fila anorak—appeared coolly, even preternaturally, unflappable as she set a new world record in the women’s 25-meter pistol event.

But while Kim is currently the internet’s favorite Olympic main character, she was outmatched by her Republic of Korea teammate (and roommate) Oh Ye Jin, who won gold in the women’s 10-meter air pistol event. Unsurprisingly, 19-year-old Oh—who decorated her rose-pink air pistol with a heart-shaped decal and wears aviator-shaped shooting lenses as well as her own square dark-rimmed eyeglasses that appear, in our day and age, like a nod to indie sleaze—has her own distinct swag.

South Korean sharpshooters Kim Yeji and Oh Ye Jin, who took home the silver and gold medals, respectively, in the women's 10m air pistol final at the 2024 Olympics.

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“[Oh] is like my youngest sibling, and I always want to care for her and always be there for her,” Kim told ESPN of her teammate. “So when she won the gold medal, I was extra happy. I do not view her as my rival. This is a big stage, the Olympics, and we won the gold and silver. When we won these medals, we were so proud we are Koreans.”